When you partner with Rare, we take you through a seven-step journey to create the perfect content marketing strategy for your brand. Those steps are:
The key to the effective planning, creation and measurement of your content marketing is by developing and laying out a custom strategy for your brand. Our expert team will gather all documentation about the brand and workshop with you to understand your current approach as well as your business objectives, target market and areas of content. In order to get all the information we need, we’ll host a discovery session that will help us better understand your business and your customers.
After developing your strategy and creating a plan, we’ll get to work creating and publishing the exciting new content for your brand. We will also frequently review and report on your performance and make adjustments where necessary.
Measuring your success in content marketing
Since content marketing is about providing value, entertainment and sparking emotions in people rather than making a sale, you use the metrics that best help us understand whether people have value. Engagement, views and reach are all great metrics to use for content marketing but the most straight forward is sentiment. People can easily tell us when they like or hate a piece of digital content and they do. But it’s about how we react. Making sure we listen to what people say and use those responses to inform future content is crucial in what we do.