Marketing Strategy is a process that starts with analysis and diagnosis. Defining the problem we are trying to solve.
Your strategy should include a competitive analysis to help you better understand what’s working for your competition and allows you to uncover potential untapped opportunities. This will also help you figure out the things you can be doing better or differently than everyone else.
It is important to choose your channels wisely by making deliberate informed decisions about which ones (newspaper ads, SEO, content marketing etc.) are going to provide the best ways to reach your audience, then break them down into owned, earned and paid media sections.
Define your marketing goals to be specific, actionable, memorable, relevant and timely. This will clarify whether your tactics are working, plus having definitive metrics in place will enable you to track the success of your marketing strategy. Rare can assist with curating your ideal marketing strategy to ensure it aligns with your business’ specific needs and goals.