Do some research into the marketing agency’s history and look at how they started up. It’s also important to find out how long they have been in business for and review the services they provide to ensure they align with your business goals and objectives. A reputable marketing agency will likely mention any awards they have won as it conveys credibility and a point of reference for the public.
Most marketing firms will provide a selection of their best work as case study examples on their website, be sure to research the agency portfolio and decide whether similar approaches would work for your business case.
When choosing a marketing agency, nothing is more appropriate than evaluating how it takes care of their own marketing. Look for strengths and weaknesses in their communications channels, for example visit their website evaluate the usability of the pages and whether they are optimised for mobile devices. Look at their social networks and see what types of posts are engaged with by the public and how many followers they have.
If you like to have face-to-face meetings and more direct contact with your agency partners, select a marketing agency based close to your business, this will be helpful when scheduling personal visits and more convenient for ad hoc fact-to-face meetings.
Reach out to people from the agency and organise a visit with the key contacts at the agency. Details such as good reception, comfort and a positive employee culture which lead to professional satisfaction, greater efficiency and quality of the services provided. At Rare, we encourage you to reach out and organise a time to visit our Perth-based office where you can meet our team and discuss your marketing strategy.