What channels do you cover?
At Rare, we’re an integrated marketing firm offering services in a range of channels including:
• Direct Mail
• Social Media
• PPC Marketing
• Email Marketing
• Content Marketing
Do you do Digital and Traditional Marketing?
We do it all! As an integrated marketing company, we can deliver both traditional marketing activities like TV, newspapers, billboards, radio, leaflets, posters, and so on, as well as digital activities such as creating websites, social media ads, email marketing, and PPC advertising.
Will you implement my marketing strategy, or do I?
Implementation of your marketing strategy is one of the most critical parts of the marketing process. If you want us to implement, we will create an implementation plan that will designate what activities are to be executed, how they will be executed, when they will be executed, and by who. The implementation strategy can either be by your company, or by Rare, or we can share implementation activities between us, so long as each activity is clearly specified.
How will Rare get to know my business?
We will ask why? Then ask why again. Gaining a deeper understanding of your pain points will allow us to get to the root of how our marketing services can provide you value. We’ll probably ask probing questions like, what is your greatest marketing need? Where you have seen success in your past marketing efforts? What are your goals? Who do you consider to be your competitors? Who is your target market? From there, we will take the time to research your brand and industry in order for us to help understand the challenges you face.
What to Consider When Engaging a Marketing Company
Do some research into the marketing agency’s history and look at how they started up. It’s also important to find out how long they have been in business for and review the services they provide to ensure they align with your business goals and objectives. A reputable marketing agency will likely mention any awards they have won as it conveys credibility and a point of reference for the public.
Most marketing firms will provide a selection of their best work as case study examples on their website, be sure to research the agency portfolio and decide whether similar approaches would work for your business case.
When choosing a marketing agency, nothing is more appropriate than evaluating how it takes care of their own marketing. Look for strengths and weaknesses in their communications channels, for example visit their website evaluate the usability of the pages and whether they are optimised for mobile devices. Look at their social networks and see what types of posts are engaged with by the public and how many followers they have.
If you like to have face-to-face meetings and more direct contact with your agency partners, select a marketing agency based close to your business, this will be helpful when scheduling personal visits and more convenient for ad hoc fact-to-face meetings.
Reach out to people from the agency and organise a visit with the key contacts at the agency. Details such as good reception, comfort and a positive employee culture which lead to professional satisfaction, greater efficiency and quality of the services provided. At Rare, we encourage you to reach out and organise a time to visit our Perth-based office where you can meet our team and discuss your marketing strategy.