The fundamental element of our social media marketing and management services is helping you build an effective social media strategy. This strategy aims to cover audiences, brand tone and personality, content pillars, channel breakdown, content mix and frequency, a three-month top line content plan and success measurement.
Developing a strategic approach to the brand and activity on social is the key to planning, creation and measurement. The team at Rare will gather all documentation about the brand and workshop with you to understand your current approach, your business objectives, target market and areas of content. The first step in this process will be a discovery session that will help us better understand your business and your customers.
Once the strategy has been approved by all stakeholders, design templates can be created, planning gets underway and the way Rare and your brand will work together is agreed. We then begin to roll out this strategy in partnership with you, frequently reviewing its performance and adjusting where necessary.