Brand Design

Brand design that resonates

Brand design is a visual expression of a brand’s personality and ambition. It’s your organisation’s ‘handshake’. The first impression. Our job, as a leading brand design agency, is to make sure it’s a good one.

The best brands endure. They’re immediately recognisable and represented consistently to build recognition and affinity over time and when aligned with a considered brand strategy, they become a symbol for the defining characteristics we project onto our customers.

At Rare, we’re not your typical creative branding agency. We work our wonder to create brand designs that are rooted in deep insights unearthed by a lot of questions. That’s how we get to the core of who you are as a brand. And why we’re one of the leading brand design agencies in Perth.

Why Rare?

To say that Rare has extensive experience developing iconic Western Australian brands is something of an understatement.

We’ve created place brands for icons of Perth’s cityscape, including Elizabeth Quay and Yagan Square. We’ve developed new brands for organisations revered by our community, including the West Coast Eagles and the WACA.

We’ve also worked our wonder working with Government to create brands to support Western Australia’s economic growth both locally and abroad, including the Western Australia Worth Sharing agri-foods export brand, and more recently, Brand WA, a vital part of the State Government’s post COVID-19 recovery strategy set to launch in the coming months.

And when it comes to customer-facing brands, well, we’ve lost count of the number of these we’ve created over the years – everything from small businesses like West Coast Hi-Fi to national market leading brands like Bankwest.

If you’re looking for a brand design agency in Perth with the expertise needed to help you define your organisation’s purpose and then bring it to life through a comprehensive and proven brand development process, get in touch. We’d love to work our wonder for you.

Great design adds value faster than it adds costs.”

Brett Wheeler, Executive Creative Director

Forge a compelling brand identity

If you decide to partner with us as your chosen brand design agency in Perth – and we certainly hope you do – the first thing we’d do is put the kettle on and have a chat with you about the objectives of your brand identity project.

This allows us to get under the hood and get a really good understanding of how your new brand identity can support your key commercial, cultural and communication objectives.

From there, we work our wonder to develop your brand design in various stages until it is a fully realised brand identity.

Get in touch

Want to partner with like-minded people and hunt greatness? Let us work our wonder.

+61 8 9212 7600

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