About the project
Bis, a leading mining services company, engaged Rare to develop a brand model that would provide clarity and purpose to its marketing and support its innovation objective by uniting people behind a common goal.
“Deliver every day”
After facilitating a comprehensive brand workshop with everyone from the CEO and senior leadership team to site-based personnel, we developed a brand model predicated on the organisation’s purpose and underpinned by its values. The resulting brand model has become a feature of the company’s internal communications and engagement programs, marketing communications and approach to customer service.