An electrifying idea.

Each year, Horizon Power runs a safety campaign educating people about the dangers of fallen powerlines. Previous campaigns had focussed on simply instructing people to ‘stay well clear’ and call Horizon Power, but they hadn’t explained the danger or been specific about what was a safe distance – a critical message that we believed would arrest attention and make for a more impactful communication piece.

“The danger of electricity is often ignored because it’s not visible”

To make it clear that fallen power lines can be deadly, we created an experiment that showed a fallen wire sending electricity through the ground to illuminate a large neon sign with a ‘stay 10m away’ message.

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