In July 2020, the positioning and creative campaign was used to brand and support the much-heralded State Recovery Plan released by Premier Mark McGowan. Detailing twenty-one recovery priorities with five key focus areas this strategic document was developed to lift the economy, create jobs and return Western Australia to normality. In support of this plan a multi-tiered communication campaign was released to launch the initiative and ensure that community awareness was set to enable engagement and participation via government agencies.
Rare worked tirelessly with representatives from multiple government agencies and Department of Premier & Cabinet to produce the 64-page document in days.
Rare worked in a true partnership with its client contacts providing the creative resources and capacity, working extensive hours to meet all challenges and deadlines to enable the premier to release the WA Recovery Plan on schedule. In parallel, a multi-media campaign was created, with Rare collaborating closely with Initiative, the GCU media buyer, to produce and dispatch the latest phase of this ongoing campaign under the “We’re all in it together” banner.