MRA: PLACE BRAND DEVELOPMENT

A first for a WA landmark.

As Australia’s most significant place named after an Indigenous person, Yagan Square attracted considerable political, commercial, community and cultural interest.

Creating a place brand that would resonate with such a broad group of stakeholders represented a major challenge.

We undertook a series of workshops with key stakeholders from government departments to retailers and, most importantly, with the Indigenous community. We worked closely with the Whadjuk Working Party to ensure the design resonated with the history of Yagan and, in a first for WA landmarks, co-created the brand designs with two Indigenous artists.

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