Creating the mark
of a champion.

In late 2017, Rare was engaged to rebrand the West Coast Eagles, the Club’s first rebrand in almost 20 years. To ensure the approved brand would be embraced by Members and supporters across the state, and that it met the exacting criteria of the brief, the design process was extensive and collaborative, with numerous creative territories shared with a range of key stakeholders, from marketing, events and hospitality, to Eagles players, Members and supporters of varying ages and backgrounds.

The outcome was exceptional, with the Club posting record merchandise sales, boosted further by the Premiership Win in September 2018.

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