WA PRIMARY HEALTH ALLIANCE

Painting a clearer picture of depression.

Rare was engaged by WAPHA to develop an awareness campaign to help reduce suicide rates among at risk individuals and groups. The general approach to depression and mental health awareness is to encourage people to talk to someone. We felt we needed to provide another option to those who may not be ready to talk just yet, and to give them a single resource for all the information and local services they might need.

We commissioned and filmed four artists as they each depicted a different sufferer’s story of depression, turning their words into expressive portraits that captured all the emotion in a single, powerful image.

Many people are unable or unwilling to talk about what they’re experiencing, so we needed to find a way to connect with our audience on a personal level.

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