What really goes on
in Australia’s

The Bedroom Report

An unprecedented national study into bedroom behaviour formed the supporting evidence for a campaign to help Bedshed engage with consumers at a more emotional level and break the passive, price-driven purchase cycle so prevalent in bedroom retailing.
The Bedroom Report broke through the clutter of indistinguishable sales promotions and connected with consumers in a highly relevant and innovative way. It gave Bedshed a compelling point of difference, positioning them as ‘experts’ who really listen to their customers and provide the best advice, and proved once and for all that, as their tagline states, ‘No one’s better in the bedroom’.

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