In recognising the vital importance for economic diversification and job creation, the State Government committed to making Defence a priority sector. Significant investment by both the State and Commonwealth Governments ensured Western Australia would be internationally recognised as an advanced manufacturing and shipbuilding hub.
With a need to promote careers in Defence supply industries as exciting and rewarding, South Metropolitan TAFE engaged us to help promote pathways and careers to school leavers, youth, veterans, women, career changers, mature aged people and skilled workers looking to change industries.
We were asked to help develop a campaign with a specific identity and personality to inform, educate and engage prospective students to meet the needs of key trade areas for transition into roles in the Defence manufacturing and ship building industry.
These initiatives also needed to align with the WA Recovery Plan, through opening-up training opportunities and creating more jobs for Western Australians.