While most car rental companies target overseas or intrastate customers as they search for and book holidays, we took a very different approach for No Birds Car Rental. Research showed a large, potentially untapped audience was local people who needed a hire vehicle for countless other reasons – from moving home or picking up a piano, to a girls’ weekend away.
We reached these people using our dynamic display platform, which allowed for messages to be updated and optimised automatically to reflect the prospect’s need in accordance with their online search history – be it a rental car while theirs is being repaired, a family road trip, whatever.
