Sharing Australia’s finest brews with the world
Merchants of Oz is a new e-commerce brand that searches out Australia’s finest beverages to share with the world. The brand identity we developed represents a modern Australia, but with a strong heritage of craftsmanship, which was reinforced with the use of vintage crafted typography.
To support this narrative, we created a range of custom character illustrations. Each inspired by an Australian animal and representing who the merchants are, they have their own unique personality, but all share the same mission: to seek, sample and share the finest Aussie brews with lovers of craft beer the world over.
