West Coast Hifi delivers an unbeatable cinematic experience with their range of epic home theatres, TVs and more. We needed to make our audience feel the difference, despite the fact that they would be watching the ad on an inferior system.
Rather than demonstrating the quality, we demonstrated the feeling of a West Coast Hifi home theatre, showing its effects on the most unlikely subject: a lifeless mannequin. It’s an experience so moving, it could bring even a mannequin to life.
