SCITECH

Embracing Impulses

The Challenge

Following on from our previous highly successful brand campaign, Scitech wanted to lean even more into its fun side. While it’s great for brain development and grounded in real-world science, they didn’t want to be known as a place of learning.

The Idea

To really see the fun side, you need to look closer. Our idea focused on the impulses that you weren’t allowed to indulge in the real world, but you could at Scitech. A place where you can push buttons, spin whatzits and make noises to your heart’s content!

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