A behind the scenes
look at university life.

“Find out what Uni is really like…”

Each year, universities vie for attention as they entice students along to their Open Days. The chosen concept, “Access all areas”, was an idea based on the notion of a real behind the scenes look at University life beyond the standard Open Day fare. To bring the concept to life on campus, we handed out thousands of “Access all Areas” lanyards, each with a unique barcode which students could scan at different checkpoints around all ECU campuses for a chance to win prizes. The concept was also executed for TV and online video, online display, press, radio and print.

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