Our task was to attract hospitality and tourism workers from interstate and New Zealand to work and live in WA, going beyond the typical and expected ‘nature’ benefits of life in the west.
We created a campaign that promoted ‘the other side’ of WA, taking our audience on a journey from the parts they knew about WA (like our beautiful beaches and vineyards) to the parts they didn’t (like our amazing restaurants and hotels) using a distinctive portal device.
