Brand and retail communications were expertly woven across multiple channels online, offline and in-store.
Under the new campaign thinking, a fresh colour palette, fonts and graphics were produced to modernise the Bedshed approach. Graphic icons were designed to represent business services, and playful illustrations were created to enhance the personality of the brand and help bring The Bedroom Report to life, enabling seamless use through stores and across all marketing collateral.
TV commercials cleverly matched relevant Bedroom Report statistics with suitable promotional offers, all in an engaging and creative manner. An extensive array of Bedroom Report initiatives were designed to constantly interest, surprise and delight customers at all touch points, embedding the creative and statistics with either brand communication or promotional offers.