The World Police & Fire Games wanted a new brand identity and website to launch the 2027 competition in Perth. We needed to connect to the local roots, establishing it as an Australian competition, while also engaging a global audience across several years. The design and website needed to be seamlessly integrated to create one cohesive brand across a huge array of touch points.
We introduced a bold citrine and off-black palette and a confident new logo that captured the energy of the games and the spirit of Western Australia. This set the tone for the highly engaging and interactive mobile-first website, designed to grow with the event. We reached visitors from more than 250 countries worldwide and built strong early momentum for one of the world’s largest sporting events.
