Following a year of remarkable transformation and growth, Rare, Perth’s largest independent agency, entered 2025 with renewed energy, fresh talent, and an enviable slate of new business wins. Reflecting on recent months, Rare’s Managing Director and Founding Partner, Callum Mackenzie, said:
“We have redefined what’s possible for our agency, our team, and our clients. From evolving how we work to welcoming outstanding new talent, we’re in a period of transformation that will position us for success in 2025 and beyond.”
Last year saw Rare redefine its approach with the introduction of a unique framework designed to balance human insights and specialist integration. It has fostered innovation, streamlined processes, and enabled deeper collaboration across teams. This evolution has been instrumental in delivering award-winning work, retaining and growing key clients, and driving operational efficiency.
The agency also celebrated a landmark team-building retreat in Bali, where the entire Rare team came together to reconnect, reflect, and recharge. This retreat encapsulated Rare’s commitment to its people, fostering a culture that continues to attract and retain top talent.
The new year has already brought with it a surge of activity, with Rare delivering the high-profile WA State Election campaign. and welcoming several key hires to accommodate the agency’s recent and rapid growth.
The team also hit the ground running on a series of exciting new business wins, with projects underway for Karrinyup Shopping Centre, Gold Fields, RSL WA, Circle Green and the Department of Health.
As Rare looks to the year ahead, the agency remains committed to pushing boundaries and redefining its business approach. Mackenzie added:
“We have an extraordinary team, an enviable client roster, and a shared commitment to delivering work that truly matters. Our focus is on harnessing the energy and momentum of our recent growth and applying it to every opportunity to benefit both long-standing clients and new partners.”
