It turns out the answer was simple: more heart. And plenty of science.
To stay ahead of the ever-changing marketing and media landscape, we’re excited to announce the launch of Rare’s new full-service media agency – Rare Connect: Hearts & Science.
Powered by Omnicom Media Group’s Hearts & Science offering, with Australian offices in Sydney, Melbourne and now Perth, Rare Connect: Hearts & Science is a media agency built for a future in which attracting audiences is more important than delivering messages.
Rare Connect: Hearts & Science represents a rare combination of scale, media buying power, targeting precision and transparency for clients trying to navigate today’s complex digital media landscape.
It will blend the data and technology-led approach of Hearts & Science with Rare’s multi-award-winning creative credentials to support our own brand purpose – to affect positive change through curiosity and purposeful creativity.
Importantly, the offering will also extend beyond media planning buying, levering the Hearts & Science data science capability to help clients improve ROI through marketing mix modelling, digital attribution, performance dashboards and other key services.
We were thrilled to host Richard Smith, Managing Director Hearts & Science Melbourne, for the launch on Friday 27 November, along with key Perth media representatives and Rare clients at The Melbourne Hotel.
The new media future begins now.