We recently produced a suite of TVCs that are a departure from the usual messaging for this category. The 60-second brand TVC doesn’t focus on death. Instead, it encourages the audience to pause their busy lives and appreciate the little moments.
Dealing with death every day gives funeral directors a clear perspective on what’s important in life. In conversation with the Bowra & O’Dea staff it came up time and time again that it’s the little things that people miss most about their loved ones. We wanted to remind our audience not to miss out on those incredibly precious moments.
Because the little things matter.
The ‘little things matter’ brand message in the 60-second TVC is supported by several 15-second TVCs that demonstrate how this philosophy translates into their service offering. The campaign features the WAMi award-winning song ‘Currents’ by local band, The Hunting Birds.
See more about this project here.