Brand Space Podcast: Talking to Callum Mackenzie

July 28, 2021 Work

In this episode, Callum talks about winning Agency Of The Year at the 2021 Campaign Brief Awards, and shares his journey and motivations in building RARE to become a leading marketing agency in Western Australia. He also provides his perspectives on balancing branding and tactical marketing and the role of social media in the marketing mix. We also discuss strong brands and talk about a brands that have lost their way. Enjoy!

 

 

Rare
Written By

Callum Mackenzie

Managing Director

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