Karrinyup Shopping Centre is undergoing a redevelopment, transforming it into a world-class shopping and lifestyle precinct. The first section to be opened, Stage One of the new Fashion Loop, was launched recently and we gave shoppers a glimpse of what’s to come with a ‘Karrinyup is beginning to sparkle’ campaign.
Giving Perth shoppers a glimmer of what’s to come.
With the opening of five key stores and a new multi-deck car park, the starting to sparkle campaign included radio, billboards, digital commute panels, programmatic and social, as well as mobile trucks. During construction we’ve also worked our wonder on a major wayfinding project for the Centre and kept people informed with regular progress updates via social media.
